Apple newton messagepad8/18/2023 ![]() ![]() To most people a lid is just a lid, but Jony gave it special attention. “It didn’t offer a metaphor that users could grasp.” He set about fixing that. “The problem with the first Newton was that it didn’t relate to people’s everyday lives,” Jony said. CEO Sculley called it a PDA but, for Jony, that definition was just too slippery. It morphed into a different device depending on what software it was running, so it could be a notepad or a fax machine. To get a grip on the project, he began with its design “story”- that is, by asking himself, What’s the story of this product? The Newton was so new and versatile and unlike other products, that articulating what it was primarily used for wasn’t easy. Jony worked on the Lindy project between November 1992 and January 1993. Since the pen was attached awkwardly to the side, a kludge that gave the Newton extra width, they wanted the new version to be significantly thinner the original was so bricklike, only the largest of jacket pockets could accommodate it. The hardware engineers wanted the second-generation Newton (code-named Lindy) to have a slightly larger screen for better handwriting recognition. It was in the palm rest, so the user tended to cover it up when holding the device. In addition, the Newton’s loudspeaker was in the wrong place. The design group was charged with developing some quickie carrying cases, including a simple leather slipcase, and off it went into the marketplace. Just before the Newton was shipped, Apple discovered that the planned lid to protect its delicate glass screen wouldn’t clear expansion cards, which were to be inserted into the slot at the top. Thanks to a rushed production schedule, the first model had some serious flaws that Apple’s executives, as well as the designers, were eager to fix. The first Newton hadn’t yet been released, but the design team already hated it. Jony’s first big assignment at Apple was to design the second-generation Newton MessagePad. Account icon An icon in the shape of a person's head and shoulders. ![]()
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